Storyteller and designer
based in Boston.
Turning abstract concepts
into compelling presentations
and collateral.
A selection of recent work:
Narrative Development
and Design: Series D Fundraising
Presentations, Evolved By Nature
Overview
Evolved By Nature is a biotech company developing a platform of natural peptides with applications across skincare and leather.
As we prepared for our Series D funding round, the challenge was simple: make a complex, evolving technology clear, credible and compelling to investors.
The Problem
The science was strong, but hard to follow.
Messaging varied across teams
Materials were often too technical
There wasn’t a single story connecting platform, products and commercial value
My Approach
I focused on structure first, design second.
Built a clear narrative framework: what the platform is, why it matters and where it wins
Translated scientific detail into simple visual models and consistent language
Created layered storytelling so different audiences could go as deep as they needed
Developed a modular system of decks and slides that could flex across use cases
Outcome
A clear, unified story across teams
Faster, more consistent investor communication
Core materials used throughout Series D and beyond
Role
Led narrative development and design in close partnership with leadership.
Formulator Training Roadmap is a tracker tool designed with Claude to track formulators’ training progress with our ingredients, both individually and site-wide.
A snapshot of one step of the individual formulator tracker tool. Incorporates important data points like person who completed the task, date and which peptide the formulator is currently training/working on.
Formulators are incredibly busy and don’t usually have their laptops with them in the lab. So I developed laminated Cheat Sheets that quickly summarize everything they need to know about formulating with our peptides.
I developed the Technical Spec-In Kits in order for formulators to have all pertinent formulation, regulatory and format information in one easy-to-read document. In addition, it also helps them defend our ingredient in their formulations with important, ready-to-use claims.
Designing for Adoption:
The Formulator Journey
Multiple materials, Evolved By Nature
Overview
To help formulators adopt our natural peptide ingredients, we needed more than marketing — we needed tools that fit into how they actually work.
I designed a system to guide formulators from first exposure through real-world use.
The Problem
Adoption wasn’t just about interest – it was about confidence.
Technical info was hard to navigate
Materials didn’t map to real formulation workflows
Teams lacked a consistent way to support formulators during the process
My Approach
I mapped the formulator journey, then built tools to support each step.
Created a Spec-In Kit to support hands-on testing and formulation
Designed laminatedcheat sheets for quick, in-the-moment reference
Built a Formulator Journey Tracker to align internal teams and track each formulator’s progress
Turned raw data into simple comparison frameworks and clear guidance for the internal team moving forward
Outcome
Made it easier for formulators to adopt our ingredients
Improved consistency across internal and external communication
Shifted materials from static content to practical tools
Role
Led concept, structure, and design in collaboration with leadership, R&D and commercial teams.
Reframing leather as a technology platform
Presentation, Evolved By Nature
Overview
To support the launch of our Leather Finishing Centers (LFC), we created a new presentation that positioned leather not as a traditional material, but as a high-performance, engineered system.
The goal was to reflect both the innovation of the technology and the precision of the facilities behind it.
The Problem
We needed a clearer, more modern way to communicate what made LFC different. The facility itself (process, quality control, global scale) wasn’t being fully leveraged as part of the story and selling point.
My Approach
We leaned into a more technical, system-driven narrative – both in content and design.
Framed LFC as a controlled, scalable process, not just a finishing step
Structured the story around performance: yield, uniformity, sustainability, and speed
Used comparison visuals to clearly show improvement over traditional methods (e.g., usable yield, finishing passes, defect reduction)
Designed with a more tech-forward visual language – clean layouts and vibrant colors, modular sections and data-forward graphics
Highlighted the global footprint and facility infrastructure to reinforce credibility and scale
Outcome
Positioned LFC as a modern, engineered solution rather than the traditional, old-fashioned leather process
Made technical advantages easier to understand and compare
Created a flexible deck used across sales
Role
Led narrative development and design in collaboration with leadership.
A campaign for formulators who care about craft
LinkedIn Series, Haus of Innovation
Overview
For a new-to-market ingredient supplier, the challenge wasn’t explaining the science – it was getting noticed in a feed full of identical, data-heavy posts.
We developed a LinkedIn campaign designed to stop the scroll and reconnect formulation with something the category had lost: texture, craft, and sensory experience.
The Problem
Ingredient marketing all looks the same.
Clinical visuals, stock imagery, and feature lists dominate the category
Formulators use LinkedIn passively – quick scanning, not deep reading
Most content leads with data, not perspective
The result: Even strong ingredients get ignored.
My Approach
We treated each post as a creative hook – not a spec sheet.
Built concepts around a core tension: formulation has become overly optimized for claims and lost its sensory point of view
Focused on stopping power first, with technical depth as a secondary layer
Explored multiple creative directions to test different ways of breaking category norms
Two directions ultimately moved forward:
Cinematic / Narrative
A more atmospheric, story-driven approach.
Dramatic lighting and tone
Copy-forward compositions
Positioned ingredients as distinctive, almost character-driven
Material Study
A texture-first exploration of the ingredients themselves.
Macro, close-up imagery
Focus on physical properties and behavior
Designed to make performance feel tangible and immediate
Editorial Sensory
A beauty-forward, experiential direction.
Skin as the primary canvas, with product visibly in use
Tight crops and typographic layouts inspired by editorial design
Language and imagery working together to communicate feel, not just function
Outcome
Multiple campaign directions were developed and executed after strong client response
Established a distinct visual and narrative voice in a highly uniform category
Created a flexible system for ongoing content, allowing the brand to show up in varied but cohesive ways
Role
Led concept development and design for campaign execution.